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Case Study - ARD SPORTSCHAU | JULIAN BRANDT

CHALLENGE: A portrait of a young international from the German National Team is to be created for the ARD SPORTSCHAU, which provides both sporting and private insights.

Press Work

SOLUTION

Arrange the shoot with Julian Brandt. Together with him and Sportschau we are on the road in Dortmund. The result is a successful contribution for ARD Sportschau for the second half of the Bundesliga season, which deals with the sporting situation of Julian Brandt at BVB and in the German National Team, but also gives private insights into the player. The Borussia Dortmund training centre and the disused Zollern colliery in the district town serve as locations.

Perfect combination for the six-minute entry: Julian Brandt is the winner of the Goal of the Month December contest and receives his own medal for this.

Platforms

  • Broadcast in the Sportschau on ARD at the Bundesliga second round kick-off 2020
  • Article on the ARD Sportschau Facebook page
  • Video on the Sportschau YouTube channel

OUTCOME

  • Approximately 3.7 million people see the contribution in the ARD Sportschau

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