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Case Study - DAVID ALABA I CHARITY

CHALLENGE: Professional footballers are living a happy and privileged life. Not everyone in our society is on the sunny side of life. For David Alaba, it is therefore natural to share his happiness with others.

Press Work Social Media

SOLUTION

Together with David, we develop a multi-step plan over several years to bring smiles to the faces of disadvantaged, sick people and fans.

STEP 1

At Christmas time, you should share your joy - and that's exactly what we did! We dressed David up as Santa Claus and surprised passers-by in Munich city centre with sweets and souvenir photos. Santa David then moves on to the FC Bayern Fanshop and hands out even more sweets and fan merchandise to young fans.

STEP 2

David in the Christmas bakery - Over 30 Christmas stollen, more than 90 gingerbread and over 120 kg of biscuits are the result. The bakery Brücklmaier from Munich provides David with the bakery. Afterwards, we jointly deliver the freshly baked treats to the Munich orphanage. In addition, David donates jerseys, scarves, caps and footballs for everyone.

PLATFORMS

OUTCOME

  • >17 Mio. social media contacts
  • Nationwide media coverage
  • Coverage in austrian media (Kurier, Kronen Zeitung, etc.)
  • Many beaming and happy children

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