Case Study - FOUR HILLS TOURNAMENT | 2020/21
CHALLENGE: For decades, the Four Hills Tournament has been one of the most traditional and well-known sporting events in all of Europe. Due to the corona pandemic, the 69th edition had to take place for the first time without a spectator. If the fans cannot go to the hill, we will bring the hill to the fans!
Spotlight on for our ski jumping hill reporter Aga! On Facebook and Instagram, she brings fans backgrounds and the latest news to their mobile phones in short videos. A special highlight: For the numerous Polish ski jumping fans, Aga hosted the moderation in German as well as in Polish.
In order to allow fans to participate in the tour at home, we ensure extensive digital communication (Facebook, Instagram, Twitter and YouTube) with fans at all four locations. In addition to our on-site team, other We Play Forward employees from remote office ensure that the moderation and reporting run smoothly in the background - even ski jumping is real teamwork!
- Social media
- Full coverage of the Four Hills Tournament in social media
- Many positive reactions to the moderation (YouGov-Ranking- Winner 2020) and involvement of the fans
- High digital reach and interaction rates