CHALLENGE: For decades, the Four Hills Tournament has been one of the most traditional and well-known sporting events in all of Europe. The 72nd edition sets new spectator records, sell-out stadiums and creates a fantastic atmosphere. For all the fans who can't be live on site, we bring the ski jump to them!

SOLUTION

Cheering fans, exciting interviews with ski jumping legends and old Facebook pictures of jumpers:

This tour, we are making ski jumping even more approachable and offering all fans, whether on site or not, entertaining, interesting and funny content. In doing so, we are creating a balance between well-rounded live sports coverage and trend-related and amusing content in which we interactively involve the community. We ensure extensive digital communication (Facebook, Instagram, Instagram Broadcast Channel, TikTok) at all four locations. Our local team is in the thick of it instead of just being there!