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Case Study - Leeds United | Robin Koch

CHALLENGE: Robin Koch's move to Premier League club Leeds United is imminent. The transfer is to be accompanied by media coverage and achieve as much presence in soccer Germany as possible.

Social Media Press Work


We accompany Robin from Germany towards Leeds. We create our own content (photos & moving image), which we distribute on his channels, but also send to selected media. Sky Sport News HD or Bild receive exclusive video material of Robin's arrival in Leeds or his way to the medical check. 


On site we coordinate the transfer publication with the responsible persons of Leeds United. At the same time we provide the German media with quotes from Robin on the change, which are immediately integrated into the transfer reports in Germany. 


The next day we accompany Robin to his first training session and create exclusive pictures which are used on the channels of Robin and Leeds United. 


After the transfer, we arrange the first big interview with Sport Bild after the transfer. Robin explains here again his reasons for the change. Of course we provide Sport Bild as well as all other media with our photo material for publication.


  • Exclusive videos of the trip on Sky Sport News HD and Bild 
  • Transfer message with quotations from Robin Koch on all common sports sites
  • Exclusive content on Robin Koch's SoM pages 
  • Exclusive interview in the Sport Bild 


The transfer generates interest in Germany and England and is covered on many platforms. The exclusive interview in the Sport Bild is often quoted across the board and is also published online.

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