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Case Study - UNIVERSAL FILM (WIR) | JEROME BOATENG

CHALLENGE: Creating attention for the cinema premiere of the new film "We" in the sports-affine target group.

Sponsorship Deals

SOLUTION

We digitally put Jérôme Boateng on the cinema poster, which is published via his social media channels. Completely in the style of the original cinema poster, his face is "badly" made up and immortalized on the cinema poster with a "good" mask. The poster is published by Jérôme as Instagram Gallery Post and immediately picked up by the press. By the way, it hangs in our office kitchen and subtly makes sure that everyone puts their dishes away.

PLATFORMS

Instagram

Outcome

~ 1 million impressions
~100k likes

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