About us

Why us?

Let's start with what we are NOT: We are not a corporation. How can you tell? For a conversation with the boss, it is not necessary that two assistants coordinate an appointment for next week, you just have to call us. +49 170 1122210. So simple. (Or you can send a WhatsApp - whichever you prefer) By the way, conversations with everyone else work the same way.

It works because we want it to. We love what we do and we always have time and desire for an exciting new project, a PR or social media challenge.

This passion, this "desire to win" (as Jürgen Klopp calls it), can be seen in the results: Although we only started in 2015, we already work with around 20 professional athletes, and have negotiated countless sponsorship deals and campaigns. Our reputation speaks for itself, and are respected within a European network of journalists, marketing agencies, marketers and social networks.

That's why us.


Louisa Bayer
Content Creator, Nature Photographer, Fürth supporter

From a job on board to a job in sports: Louisa strengthens our team in the content area. Born in Fürth, she not only has her Latin certificate, but has also gained profound experience in video and photography. In addition to nature and portrait photography, her heart naturally beats for the „Kleeblätter“ from Fürth.

David Diallo
Motion Designer, former Bayern Junior, Sports Economist

Since his childhood, two hearts have been beating in his chest: one for sports, the other for motion design. Our German-Senegalese is the creative head in our team; whether photo, video or design - Dave always has the right implementation ready! As a former football player and US sports fan, he rounds off our sports-crazy team perfectly!

Dominik Fischberger
Communications manager, amateur soccer player, DIY king

Our newcomer from Reichertsheim in Upper Bavaria. Whether it's football, winter sports, basketball or darts - there is hardly a sport that Dominik doesn't follow or even practice himself. Fittingly, he studied sports management and consequently ended up in our sports-mad team. And if your washing machine breaks down at three in the morning, he's your man!

Florian Greß
Head of communication, football fan, strategist

Our man from Lower Franconia for the perfect press story - whether national or international. A burning passion for soccer, the Tour de France, Twitter, European cities & Netflix. The communications graduate has been on board since 2015.

With us athletes meet their perfect matching brands. Some call it win-win. We call it „Let‘s play forward“.

Nathalie Kinder
Social media manager, triathlete, former „Club“ junior

Mountains, triathlon, ex-„Club“ junior: Consequently, Nathalie joined us and strengthens our team in social media. The sports management graduate not only knows a lot about winter sports, but is also passionate about baking. You can tell she has a soft spot for (Kinder) chocolate just by looking at her name!

Felix Ladwig
Communications Manager, Barista, Analyst

Felix not only brings the "desire to win", but also analyses everything that is going on in the social media world. The winning mentality runs in the blood of the enthusiastic FC Bayern member. In addition to his many years of agency experience for top-class customers from industry and the automotive sector, he is an avid coffee lover with a barista training. You need a workshop? Let us know!

Jakob Penner
Sports cooperation, cross-country skiing fan, journalism degree

When he answers the phone with "Hi, here's THE Jacob", numerous top athletes know what's going on. Jakob is a Rapid Vienna fan and Paulaner Spezi flows through his veins. He was formerly employed at BMW sport communication, today he has the best contacts in the Bavarian and Austrian sports world and is a real doer.

Hubert Raschka
Founder, sports freak, marketing manager

Our enthusiast from Berchtesgaden. Speaks fast, rides fast (preferably by bike through the mountains) and quickly solves problems. Practically speaking, he has everything necessary for this job: journalism studies and many years of experience as marketing manager (Festina Uhren, TSV1860 Munich). Constantly online and alert since social media has been around. Today he takes care of everything - from the worldwide campaign launch to why the fridge is always empty so quickly.

Stanislav Schupp
Communications Manager, language talent, passionate BVB supporter

On the search for the perfect journalist expertise? Whether it’s interviews, behind the scene stories or simple press work in front of the laptop - our native Ukrainian Stani knows all aspects of journalism. In his spare time our language talent is a passionate amateur soccer player.

Srecko Vucur
Agency manager, organizational genius, groundhopper

The father of two with Croatian roots has already gained experience at several well-known digital agencies. Because he wanted to combine his passion for football with his agency experience, he ended up at We Play Forward. As an efficiency engine, he ensures that our start-up runs smoothly.

Stefanie Winkler
Accountant, sea lover, organization queen

Anyone can play on the pitch - but to educate a bunch of crazy sports freaks about correct travel expense accounting - THIS is the real Champions League. She is the secret brain of the company and holds everything together behind the scenes. She is also the mistress of the holiday list - so: don't fool around with Stefanie!

It can be really competitive, what networks, fans and clients want from their stars on social media. But don‘t worry: We train the best.

"Talent wins games, but teamwork and intelligence wins championships."

(Michael Jordan)