About us

Why us?

Let's start with what we are NOT: We are not a corporation. How can you tell? For a conversation with the boss, it is not necessary that two assistants coordinate an appointment for next week, you just have to call us. +49 170 1122210. So simple. (Or you can send a WhatsApp - whichever you prefer) By the way, conversations with everyone else work the same way.

It works because we want it to. We love what we do and we always have time and desire for an exciting new project, a PR or social media challenge.

This passion, this "desire to win" (as Jürgen Klopp calls it), can be seen in the results: Although we only started in 2015, we already work with around 20 professional athletes, and have negotiated countless sponsorship deals and campaigns. Our reputation speaks for itself, and are respected within a European network of journalists, marketing agencies, marketers and social networks.

That's why us.


Florian Bernetseder
Communications manager, DJ and former employee of FC Bayern Munich

Football, fashion and lifestyle belong together for him. He works as a DJ & event manager on the side and plays football as a hobby in Hauzenberg near Passau. As a former employee of FC Bayern, he has the best contacts in the Munich football industry.

Florian Greß
Head of content, football fan, strategist

The football professor from Lower Franconia. He has a burning passion for football, football and football again. Other interests? At most Twitter or FIFA 19 on PlayStation. He studied communication science with an emphasis on science. Our man for the perfect press story.

Agatha Kastenhuber
Social Media Manager, World Cup Racer, Miss Sunshine

If you google Aga's name, you will immediately come across lists: result lists. The former ski racer is practically at home on the slopes and knows many winter sports idols not from Instagram and Co, but personally. As a social media manager in our winter sports team, Aga ensures a real win-win. In her private life, the Munich resident with Polish roots is an avowed fan of FC Bayern.

Felix Ladwig
Communications Manager, Barista, Digital Native

Felix not only has the "desire to win", but is a digital native who analyzes everything that is going on in the social media world. The winning mentality runs in the blood of the enthusiastic FC Bayern member. In addition to his many years of agency experience for top-class customers from industry and the automotive sector, he is an avid coffee lover with a barista training. You need a workshop? Let us know!

With us athletes meet their perfect matching brands. Some call it win-win. We call it „Let‘s play forward“.

Lukas Lechleitner
Graphic artist, football expert, Unterhaching fan

If you have any questions about any football game anywhere - ask Lukas. Too bad that there is no "Want to bet that...?" anymore. He would have won every football bet. He is also a proud owner of a season ticket of the Spvgg Unterhaching and used to shoot sneakers professionally.

Jakob Penner
Sports cooperation, cross-country skiing fan, journalism degree

When he answers the phone with "Hi, here's THE Jacob", numerous top athletes know what's going on. Jakob is a Rapid Vienna fan and Paulaner Spezi flows through his veins. He was formerly employed at BMW sport communication, today he has the best contacts in the Bavarian and Austrian sports world and is a real doer.

Hubert Raschka
Founder, sports freak, marketing manager

Our enthusiast from Berchtesgaden. Speaks fast, rides fast (preferably by bike through the mountains) and quickly solves problems. Practically speaking, he has everything necessary for this job: journalism studies and many years of experience as marketing manager (Festina Uhren, TSV1860 Munich). Constantly online and alert since social media has been around. Today he takes care of everything - from the worldwide campaign launch to why the fridge is always empty so quickly.

David Steinkuhl
Social media manager, Per Mertesacker double, sports scientist

People often ask him for a selfie, because they constantly confuse him with Per Mertesacker. Outstanding social media manager with the best contacts to numerous top athletes. He's a fan of Hammarby Fotboll. And he has a fantastic sense of humor. Obviously.

Srecko Vucur
Team leader, organizational genius, groundhopper

The father of two with Croatian roots has already gained experience at several well-known digital agencies. Because he wanted to combine his passion for football with his agency experience, he ended up at We Play Forward. As an efficiency engine, he ensures that our start-up runs smoothly.

Stefanie Winkler
Accountant, sea lover, organization queen

Anyone can play on the pitch - but to educate a bunch of crazy sports freaks about correct travel expense accounting - THIS is the real Champions League. She is the secret brain of the company and holds everything together behind the scenes. She is also the mistress of the holiday list - so: don't fool around with Stefanie!

"Talent wins games, but teamwork and intelligence wins championships."

(Michael Jordan)