Case Study - CALL OF DUTY: BLACK OPS 4 | FRANCK RIBERY
CHALLENGE: Introduce our new game Call of Duty Black Ops 4 to new, young target groups outside the gaming scene.
We put the charismatic FC Bayern duo David Alaba and Franck Ribéry into an authentic truck from the Black Ops world and we create an online spot with authentic scenes of the two players. The clip goes completely through the ceiling for the target group.
Upload of the video on the player channels
~2,1 million impressions
~1 million views
Upload of a second version of the video