Case Study - DAZN MATCHDAY PROMOTIONS
CHALLENGE: Create innovative ideas that make football fans aware of our sports streaming offer and generate leads directly to our registration platform including a free month trial.
Through the Instagram channels of the players we advertise selected highlight matches on the platform with the participation of their clubs. A first-hand recommendation - directly from the players on the pitch in person. This is how we generate new customers for DAZN. In addition, we provide DAZN with access to the players for editorial content pieces - for example, contributions with Kevin-Prince Boateng in Barcelona, Shkodran Mustafi in London, İlkay Gündoğan or Amin Younes.
Instagram, Instagram Stories
Various Instagram Stories with monthly >5 million impressions
Content for editorial contributions (DAZN, Spox. com, Goal. com, etc. )