CHALLENGE: For the FIFA World Cup 2022 in Qatar, Magenta TV broadcasts its own Gen Z-friendly TikTok live show for the first time - The TikTok Reaction Show, hosted by the two football freestylers Pascal & Marcel Gurk. For this show, popular talents from the fields of entertainment and sports are being sought in the target group.

SOLUTION:

We take care of the guest acquisition for the format and are able to win big and wide-reaching influencers and athletes as studio guests, thus ensuring great success and strong coverage for the format. Among others, Timo Baumgartl (former player of Union Berlin), Loris Karius (Newcastle United), Julia Simic (former football player), Kevin Großkreutz (world champion, former player of Borussia Dortmund), Anton Stach (Mainz 05), as well as the TikTok-reach-strong influencers Aminhoooo, Fabian Scheid (FaSC) and for the grand finale even Younes Zarou - Germany's biggest TikTok creator - appear in the live stream.

In addition, we extend our mandate to the TV show and provide names like Roy Makaay (Netherlands, former player of Bayern Munich), Terrence Boyd (USA, 1. FC Kaiserslautern), Grischa Prömel (TSG Hoffenheim) or Robert Glatzel (HSV), and many more for the TV studio.