Case Study - SEBASTIAN STEUDTNER WORLD RECORD | MEDIA TOUR
CHALLENGE: 26.21 metres - that's how high the wave was that big wave surfer Sebastian Steundter rode in October 2020 - higher than Berlin's Brandenburg Gate and thus a world record. This event should be spread around the world - even among those who are not familiar with the sport of surfing.
SOLUTION:
We generate a very large national and international reach with Steudtner's world record through our network and individual concepts. More than 60 media worldwide picked up the impressive wave, more than 35 social media profiles with almost 74 million contacts published more than 50 posts in feed and story.
We also organised a media tour with some German print and online media. Among them: Eurosport, WELT, Süddeutsche Zeitung, 1Live, Sportschau and Kölner Express.
MEDIA
- Social Media (Instagram, Instagram Stories, Twitter, Facebook)
- media (print and online)
- radio, podcasts, interviews
- coverage on TV (ZDF, RTL, BBC, Australia)
RESULT
- large national and international reach & coverage
- roundabout 74 million social media contacts
- over 60 media worldwide report about the wave
- approx. 50 posts about it on social media
